People’s data and their purchasing habits can be stored in encrypted cloud infrastructures and can be made available to anyone who requests it following MyData Coins transactions . The user who decides to make his data and purchasing habits available receives as payment for this transfer of data a certain number of MyData Coins which will grow proportionally to the growth of the data shared on the platform, thus being able to campaign by campaign choose whether, and to whom, to give this information in exchange for the purchase of MyData Coins by the applicants ..

With MyData Coins, the user will be able to trade with companies for the sale of their data, for the sale to other subjects who want to regain possession of their personal data or use it to gain priority and visibility within company searches.
Users will be able to track and have their data always safe thanks to the technologies adopted and at any time they can decide to partially or totally exclude their data from searches , being able, in a conscious manner, to be master of it.

Companies, or interested parties for their own campaigns or research activities, will purchase data from profiled end users directly – and in a transparent manner – through the MyData Coins exchange, having two main advantages.

The first linked to the quality of the data acquired given its voluntary entry and careful profi- ling drawn up through surveys, questionnaires and interviews; and a second linked to the cri- teria of origin of the data, i.e. safe thanks to Cloud technology and compliant with the interna- tional and European logics of GDPR